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The search for the Best British Roast Dinner 2018 has returned!
Roast dinners are a prominent part of British culture as it brings families and friends together to share the occasion. Roast Dinners are a proven way for pubs to increase footfall and sales within pubs. The White Bull in Alston saw a 45% uplift in covers and a 10% rise in profits after serving roast dinners every day of the week.
The competition is in its seventh year and is part of the Unilever Food Solutions sponsored campaign, British Roast Dinner Week, which aims to inspire pubs to serve roast dinners every day of the week. In 2018 the panel is searching for regional winners in South East, South West, Midland & Wales and Scotland & North; as well as crowning an overall winner.
Head Chef Rhian Cradock from The Feathers Inn Northumberland, winners of Best British Roast Dinner 2017 said: “Since winning Best British Roast Dinner 2017 we’ve had a great deal of media attention – we even had a mention on TV, which had a massive impact. We’ve seen around a 25% increase in trade and we’re now fully booked a week in advance! It’s been great for business, and the team are really proud. I’d definitely recommend entering.”
The overall winner will receive £5,000 worth of vouchers for kitchen equipment. Plus, there’s a chance to win an iPad just for entering the competition. (T&C’s apply).
Entries must be submitted by 30th September 2018, you can enter at www.ufs.com/brdw